Over the weekend there were reports that Mulan had earned over $250 million for Disneyas reported by Yahoo。这似乎是梦幻般的新闻，特别是在Covid在戏剧景观中肆虐的一年。在历史上观看这一刻的行业中有很多人认为这是否会导致电影释放前进的方式转变。我们实际上正在学习雅虎误解the data they received and Mulan actually made likely $60 million to $90 million.

Mulan was poised for Greatness

Mulan was Disney’s attempt at making a film specifically targeted at the market in China. Mulan boasts an impressive primarily Asian cast remaking one of their most beloved properties. Originally scheduled to release on March 27, “Mulan” was meant to be one of Disney’s major theatrical releases for the year. The studio held a red carpet premiere at the Dolby Theater in Los Angeles on March 9. But just three days later, the cascade of industry closures caused by the COVID-19 pandemic forced Disney to postpone “Mulan’s” release. Mulan was the action epic to have the mass appeal both in the US and in China. China has been a tough market for American studios but those that are successful areraking in the rewards。There are对电影的严格要求to release in the territory and not many films are accepted for release.

Mulan to Disney+

迪士尼推出迪士尼+似乎及时随着媒体媒体平台上的枢轴，最近几个月已经扩大。迪士尼+已经举办了许多成功的活动来构建令人印象深刻的用户群。很多福克斯，迪士尼和ESPN的粉丝利用了所提供的许多促销活动。Hulan独特的东西不仅是迪士尼计划在平台上发布电影的计划，而且需要观看的额外费用。美国和其他地区的消费者将不得不支付29.99美元，以租用电影的媒体服务每月订阅费为6.99美元。

Ben Affleck’s Theory

Ben Affleck is a respected actor and director in Hollywood and has been for decades. Affleck recently weighed in on the conversation and broke down the conversation to specifically discuss to a low-mid budget films:

“I think after COVID movies likeThe Town, movies like阿尔戈, all the movies I made would effectively end up on streamers,” he speculates. “There will probably be like 20 to 25 movies a year that are distributed and they’ll all be big IP movies, whether it’s the type of movies that Disney makes likeAladdin要么Star Wars要么复仇者, something where you can count on the low-end being half a billion dollars worth of business. And I think it’s going to be very, very difficult for dramas and sort of mid-budget movies like [The Town] to get theatrical distribution. You’ll either see massive, massive movies getting huge wide-scale distribution or small movies doing little prestige releases in a few theaters but mostly being shown on streamers. I think that’s for better or worse, and you can draw your own conclusions, but that would be my best guess about the direction of the movie business just based on what I’m seeing now and experiences I’m having trying to get stuff made.”

I agree with this idea that certain films will find new life on streamers with theaters hedging bets on wide theatrical releases for major IP films. Yes, we’re getting movies likeZack Snyders Justice Leagueas a mini-series on HBO MAX but I wouldn’t expect The Batman to skip theaters.

Movie Contracts Require Theatrical Release

There are a lot of things that go into making a movie, especially large budget films with big name talent. One instance of a film that不能直接进入流媒体because of contracts isJosh Boone’s New Mutants。Boone mentioned as recently as July that New Mutants would not be premiering on Disney plus due to contractual obligations for a theatrical release.

“With most movies, you sign contracts that guarantee a theatrical release, so it needs to open to ever go digital in the first place. We just, too, would like to see people to see it in the theater. But it needs to obviously be at the right time when it’s safe to go back.”

新突变体最终在剧院中释放并获得了$35.2 million。

What’s Next?

I agree with Ben Affleck’s guess that we will see different films with different budgets released on different platforms. This is all changing with Disney plus as a way for Disney to profit on properties with smaller budgets. After the success of The Mandalorian many are expecting Marvel’s original releases on the platform to be successful too. Marvel waited over 10 years to release a Black Widow movie fearing financial risk however Wanda Vision, a series with a seemingly smaller budget than a film, will release soon. We are also receiving a She-Hulk series in the future too and signals that streaming may be a reduced risk opportunity.

Netflix为他们的流平台投入了原始编程中的数十亿。Netflix能够探讨来自好莱坞的所有人的名字与他们一起工作并为他们的平台开发。与迪士尼，亚马逊和HBO成长，因为它们是完全可以想象的，他们将制定用于流媒体有限的戏剧释放的中预算电影。