I remember way back 5 years ago when I was getting ready to launch my own movie blog (The Movie Blog officially launched on July 24th 2003) I did a quick little google search for “movie blogs”. At that time it said it came up with about 11,000 results. I did that exact same search eariler today and found that google was now giving me 17,200,000 results. That’s a growth of just a hair over 1563636%
一般而言，博客的普及继续成倍增长，尤其是电影博客是越来越多的人似乎热衷于参与。为什么不呢？有什么比电影更有趣，辩论，推测和评论？
我可以告诉您，我每周至少收到15-20封电子邮件，从人们告诉我他们的新电影博客！Some telling me I’ve inspired them to launch one (which is always flattering to hear), most asking me to link to them or at least mention them… and that doesn’t even touch the hundreds of others that start up each week that don’t bother to write me.
很多时候，他们写信给我，要求提供一些有关如何入门，如何运行事物，如何保持事物以及如何成长的建议。多年来，我看到了很多（数百个）新电影博客作者的启动，只是几天，几周或几个月后消失了，因此从任何人那里寻求建议是一个很好的主意。
因此，我认为我将这篇小帖子汇总在20个启动，维护和发展自己的电影博客的技巧上。这些技巧中有许多可以转移到通用博客或有关其他主题的博客，但专门用于博客有关电影的博客。我当然不是世界上最大的博客专家，但是我已经这样做了一段时间，所以这里有一些我学到的课程：
1）这样做是因为你喜欢电影
我什至无法开始告诉您，我从人们那里收到多少封电子邮件，问我他们也可以写博客以谋生，或者如何被邀请参加好莱坞工作室活动和类似的东西。“嘿，约翰，我刚刚通过www.genericmovieblogthatwontlastmorethanamonth.com启动了我的新电影博客。您能告诉我如何进入Studio Press邀请列表吗？”Good blogging comes from passion, and passion looks for expression for its own sake. When I started The Movie Blog I had no intention of ever doing it for a living. I just started it because I LOVED to talk about movies. Plain and simple. If you’re motivated by anything other than a passion for what you’re writing about, it’ll show and show quickly.
另一件事是……苛刻的现实是，您每天可能永远不会吸引500名读者。那不是我想成为负面的，那就是数字的现实。如果您因为想出名或富有而开始电影博客，那么您会发现自己非常快速地幻灭自己。但是，如果您是因为喜欢说话的电影而写博客，那么您会找到一种爱好，您会喜欢一生！
2）从免费的博客平台开始
不要打扰购买域名，购买托管服务，安装WordPress或其他一些平台，您必须许可并安装脚步之前。大多数启动电影博客的人从来没有写过博客，或者以前在特定主题上写过博客。您可能会发现它比您所能处理的要多得多……或者在做一段时间后可能会发现您的方向并更好地了解实际想要的地方。出于这些原因，我强烈建议在任何一个上建立一个免费的博客帐户a detailed comparison：
www.blogger.com
或者
www.wordpress.com
只需在那里开始博客一两个月，然后了解要走什么方向……找到自己的声音……弄清楚您是否要坚持使用超过2周。
I know I know… you already KNOW beyond all shadow of a doubt that YOU’RE going to stick with it and do it for years to come! Yeah well… I’ve heard that before and 99.99% of the time they were wrong and ended up wasting money in getting set up for something they didn’t actually end up doing. Explore the water a little before diving in. It’s a good exercise, it’s free and if you do decide to move to a full domain name and server with a more robust blogging platform, all your posts are movable without much problem so none of your early writing will go to waste.
3) START SMALL. 1-3 POSTS PER DAY
第一次走进健身房，尝试坐200磅。明天您不会回到健身房。我看到很多新电影博客作者很快就消灭了自己，因为他们让自己的不现实的期望或热情变得更好，并尝试每天发布10篇文章。首先找到您的声音。每天只写一两个。当您对表达思想的表达方式感到满意时，它会增加一点……但开始缓慢。我知道那里有很多电影新闻，但要加快自己的步伐。
4）不觉得有必要像全职博客作者一样。不要以为您每天必须发布15次
99％的博客作者是爱好博客作者。你也是。即使您开始小，也不要让自己每天花6个小时发布到网站上。数量不会发展您的写作。数量也不会建立您的受众……质量和一致性确实如此。
5）保持一致
我在RSS读者上有更多的博客每天发布2-4个帖子，而不是我有10个或更多的帖子，不下一天，下一个，下一个，下一个……等等。等等。等等。isn’t just good for readers, it’s also good for you as you develop good habits. Yes it’s ok to take a day off from blogging and yes it’s ok to have a day or two where you post a little more or a little less… just make sure as you look over your month that you’ve been consistent in general. Readers like to know what they’re in for if they go back and visit your site today… give them that.
6) READ OTHER ESTABLISHED MOIVE BLOGS
如果您想成为更好的曲棍球运动员，可以看一下NHL球员。如果您想成为一名更好的科学家，那么您会阅读科学家的作品。如果您想发展成电影博客作者，请阅读已经做了一段时间的电影博客作者……而不仅仅是电影博客。亚搏电子我的RSS读者和书签上几乎每天都阅读了不少于15个电影博客（不是新闻网站……我也有很多这些博客）。我没有读这些新闻（我喜欢从新闻网站获取新闻），而是因为我喜欢他们的博客，并且可以从他们那里学到很多东西。您应该阅读的一些好电影博客网站：
www.screenrant.com
www.twitchfilm.com
www.slashfilm.com
www.firstshowing.net
www.cinematical.com（他们也是新闻网站，但更多的是博客）
www.incontention.com
www.filmjunk.com
www.thedocumentaryblog.com
www.filmschoolrejects.com
www.rowthree.com
www.Obsessedwithfilm.com
There are many others, these are just a sample. Don’t bother trying to write a movie blog if you’re not actively reading other good movie blogs
7）在电影界的最新情况下保持最新状态 - 阅读多个电影新闻网站
博客和新闻报道不同的事情(I’ll get to that in a minute). Keep up to date with what is going on in the movie world by reading multiple movie news sites. Different outlets have different sources and focus on different things. I’ve seen too many movie blogs that always seem to talk about stories from the same site over and over and over. Diversify your sources a little. You don’t need to read 40 sites… but try to have at least 4 or 5 solid ones that you get most of your news from. Some really good movie news sites that I personally like to read are:
www.comingsoon.net
www.iesb.net
www.variety.com
Movies.yahoo.com
www.thehollywoodreporter.com
还有许多其他人，您应该找到最适合自己的人。
8）谈论您感兴趣的事情
Remember what I said earlier? If you write without passion, it shows. If you really don’t care all that much about the fact that Pauley Shore just signed a deal to co-write 3 indie comedies in Japan over the next 3 years… then why write about it? Your lack of interest will come off to your readers in about 5 seconds. Don’t write just for the sake of writing. There are 50 new movie news items everyday… you’re a blogger, not a reporter. Find the things that you are interested in… for good or bad reasons. The things you have an opinion on. Focus your writing and your valuable (and limited) time to writing on these things. Writing on stuff you couldn’t care less about (unless you’re passionate about not caring less) won’t help your writing, won’t entertain your readers, won’t start any discussion and won’t help your site. Remember, quality and consistency over quantity.
9) UNDERSTAND THE DIFFERENCE BETWEEN A MOVIE BLOGGER AND A NEWS REPORTER
在我之后重复：“Just because I write a movie blog dose not mean I’m a journalist”
Even some of the best movie bloggers forget that sometimes. As a blogger, you are a guy standing at the digital water cooler with other like minded people just talking movies. The pure, simple joy of yacking about the things you love and hate in the world of movies. You are NOT a movie expert. You are NOT a journalist… so don’t pretend to be or even try to be one. You don’t research stories, you don’t track down leads. Sure, some bloggers do a LITTLE of this, but it’s not the work of real journalists who will spend days, or even weeks doing nothing but researching, reading and chasing down one single story. They’re trained for that… don’t belittle what they do by being presumptuous enough to act like you do the same thing. You’re a blogger.
10) FOCUS ON ONE KIND OF FILM RATHER THAN TRY TO EQUALLY TALK ABOUT ALL OF THEM
我的意思不是“类型”。我不是在谈论喜剧，戏剧或惊悚片。我的意思是“善良”。您想专注于好莱坞电影吗？独立电影？亚洲和外国电影？复古电影？纪录片？不要试图成为所有人的万物。在电影博客上，我亚搏电子仍然写有关独立电影，亚洲，纪录片等的文章……但是我写的东西的明确焦点是好莱坞电影。 Twitchfilm will still comment on some bigger Hollywood films, but their clear focus is Asian and Foreign films. Know your focus. Talk about other things that interest you here and there… but keep your direction clear.
11）鼓励讨论
问你的读者输入。结束你的一些文章with open questions. Encourage people to jump in the comments area or your forums and give input. Blogs work best when they are truly interactive that way. Blogs are meant to be conversational in nature… take advantage of that. Respond to comments as often as you can (granted, that part gets more difficult the more popular your site becomes) not just because it’s good etiquette but also because it’s a lot of fun. Without conversation, blogging gets stale pretty damn fast.
12）不要禁止使用问题用户
这是我从Leo Laporte学到的重要教训。There are a lot of trolls and flamers out there who just love to ruin good conversation, so don’t be afraid to ban certain users who make your comments section a hostile environment to participate in. Commentors set the atmosphere of your site almost as much as you do. Don’t be worried about traffic… there are 99 good conversation people for every 1 troll… ultimately your comments section will be a better and more inviting place for new readers if you moderate. It’s YOUR site, you decide what the rules of your comments area should be… but keep in mind the enjoyment of other readers who will come to your site. Rightly or wrongly, new readers will associate the environment of your comments area with your site as a whole. It may suck to lose 1 or 2 readers, especially when you’re just starting… but TRUST ME, the long term pay off is well worth it. Your rules will be different than everyone else’s, because your site is unique.
我建议您创建一个明确的“评论规则”页面，以列出您参与论坛的准则。你可以看到我的here。
13) WRITE ORIGINAL CONTENT
您的大多数帖子可能都是关于最近的电影新闻，而且还不错，但是其他每个电影网站都会与您完全相同。一件事将使您的网站更具吸引力，并增加您首次访问者成为常规访客的机会是撰写原始文章，而不仅仅是基于当前新闻。这些需要更多的时间和更多的写作精力，但是我发现它们也更令人满意地写作，值得付出的努力。我过去所做的原始文章的一些示例是：
The Cause of George Lucas’ Fall – And How He Can Rise Again
How Do You Handle Rude People In A Movie Theater?
致Michael Bay的公开信：Transformers 2
12 Movies To Get You Started Into Asian Film
8 Life Lessons From Star Wars All Kids Should Learn
4 Rules Before Making A Remake
Original content is great for several reasons. First of all is starts great discussion. Secondly it gets the attention of other webmasters. Thirdly it usually gets you really writing about something you have a strong opinion on. There are even more reasons, but you get the idea.
14）这是一个博客，所以让它成为个性化
我真的相信，作为一个博客，您的网站应该与您所谈论的电影一样多。您的想法，经验和意见。您并不是要成为一个非个人化的电影新闻网站。博客天生是个人的。不要害怕与您的读者分享自己的一部分，并每一机会让他们与他们互动。这个新闻在那里的每个站点都一样……YOU are the most unique thing about your site。利用这一点。有时会对我说博客根本不应该是个人的……我对他们说“Then you have no idea what a blog is”
15) START A PODCAST EARLY
When we started The Movie Blog Podcast almost 4 years ago, most people hadn’t even heard of the term before. Now, podcasting is insanely popular and very EASY to do. Remember how I just said to make your movie blog as personal as possible? Well podcasts are a great way to do that. It’s YOUR voice. It’s a wonderful way for your personality to come through and for your readers/listeners to get to know you. Podcasting has never been easier. With free podcasting services like:
You can be up and running in no time at all. It’s VERY fun, VERY easy and very effective too. There’s no reason not to start podcasting as soon as possible once you launch your site.
16）不用担心您的网站的外观
You can spend 3x as much time, energy and effort trying to nail the “look” of your site than you do on the content of it. The old saying is true… “CONTENT IS KING”. Find a decent template or theme to start with and just go with that for now. You have LOTS of time to think about the look and design of your sight. You can slowly evolve it as you go. Invest the majority of your creative efforts towards your writing and your content. The look will come… and then you’ll change it 100 times. Don’t sweat it right now. Get started, get writing and let the rest evolve over time. Hell… just look at how successful Ain’t It Cool News is, and that’s the most ass ugly site on the net! Content first… then look.
17) LEARN THAT IMDB IS YOUR FRIEND
The Internet Movie Data Base is the single best movie information resource site on the web and has several applications for those of us who run movie blogs:
a）链接到适当的IMDB页面，可让读者快速访问有关演员或电影的更多信息。当您提及电影或演员时，请尝试在适用时链接到其各自的IMDB页面。
b) Doing simple checks on IMDB rounds out your articles more and gives you tons of info in just one page
c）每当您要在特定演员上写帖子，或以某种有意义的方式引用他们时，请务必检查其单独的IMDB页面。当快速的IMDB检查使您想起“脆弱”时，这将帮助您避免几乎没有令人尴尬的错误。
IMDB信息使用情况还有一千个其他应用程序。如果您还没有的话，请熟悉它，并将其作为博客作家，而且是电影迷。
18）了解烂番茄和元评论家是您的朋友
When writing a movie blog, it’s not only valuable to clearly communicate your thoughts and opinions, but also understand the context into which you’re communicating them. Sites like Rotten Tomatoes and Meta Critic are NOT the be all and end all of declaring a movie good or bad, but they do give you insight as to what the general consensus is about a particular movie. This information should NEVER change your opinion, but rather help you better express your opinion in the light of the prevailing thoughts other people have regarding your subject.
19）如果您不了解电影是主观的，请不要写一个单词，直到您这样做
没有什么比有人认为自己是电影的知识知识存托的人更令人讨厌了。您知道类型……他们基本上是来自高级忠实的家伙，除了电影。如果您不同意他们对电影的评估，那么您只是不知道自己在说什么。我讨厌那些家伙。不要误会我的意思，您应该有意见（请参阅下一点），如果您相信它……但是…
您必须了解电影是艺术，作为艺术，不同的人会看着它，体验它，参与其中并最终对它产生不同的反应。15人可以站在一件艺术品前，即使他们看着完全相同的作品，也可以看到15件不同的东西。Have an opinion, debate other opinions, but understand that in the end, it’s all subjective and just because you think one thing about a movie doesn’t mean another person is an idiot for not sharing the same opinion or having the same experience as you did. Until you have a grasp of that one key truth, do us all a favor and don’t start your blog until you do.
20）不要无脊椎！有意见并表达它，无论它是否受欢迎
As I mentioned earlier, every bit of movie news you talk about on your site is also being talked about on about 17 million other movie sites and blogs around the web. The single most important thing that makes your site unique from theirs is not your design or your pretty graphics or your oh so cleaver slogan… no… the most unique thing about your site is…
YOUR OPINION.
Your opinion is the one thing your site has that no other movie blog in all of the interweb has. It is not the “news”. If your site is to be personal, and encourage discussion and be unique, you must express your opinion. Express it loudly. Express it without apology. Express it regardless if your opinion is the popular one or not. Damn it, if you didn’t like “Blade Runner” then say so and make no apologies for it. If you didn’t agree with the WGA during the writer’s strike, then to hell with what’s popular… SAY SO! Let your reasons become a part of the discussion. If you loved a movie every one else hates, shout it from the roof tops: “MY NAME IS JOHN, AND I LOVED ARMAGEDDON!!!”
Don’t become a “blog” that just repeats the news that has been repeated a million times already today on every other site out there.
不要成为这些无脊椎的水母之一，因为他们担心别人不会认真对待您。事实是，我们每个人都喜欢我们个人喜欢的大量电影，几乎每个人都讨厌，反之亦然。不同之处在于，您不怕说不受欢迎的人，只要您真正的想法。
博客是关于个人表达的……那么，如果您不表达自己，则表达式是什么？
因此，您拥有它，我的20个启动和运行与电影相关的博客的技巧。当然，我肯定会不时遵守所有这些技巧，但是它们是我在近5年内学到的课程。所以你走了。开始缓慢，找到自己的声音并表达自己。去添加到在线电影社区，使其成为一个更好的地方。
